1. Current reports . Learn. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. An instance is counted each and every time the eVar is populated. See Types of A/B Testing activities below for more information. Hey for you question "if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. Good day Arun, I have same understanding with you. In case of Adobe Default referral as it is same visit and Adobe Default referral expire after visit ends. Now in tag management/page source code, it is coded as evar1= "xyz" on Home page and that's it! (keeping it simple). What allocation does is assign "credit" to the values for conversions (events). When I look at the Adobe UI, I no longer can see the e16 and e12 despite the f. So, the table w. 01 AM (same visit). Its primary purpose is to segment conversion success metrics in custom marketing reports. The benefits are endless, especially when combining multiple sites in one (global) report suite. Any event is hit based, it does not persist after the hit. Adobe Analytics. Courses Tutorials TutorialsAll expiration and allocation of eVars are done server side. Is there a reason for binding on purchase event? Typi. Hello, I have a question about how custom time expiry works with first allocation. Level 2. Could you please help me understand this? I thought as it's blank, then it will be "Typed/Bookmarked", but not "Bing". Step One: Pick & Enable a Custom Dimension in Google Analytics. - 279753 When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753 Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Adobe Analytics - Foundation. Sign InThe Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. eVars have a "Most Recent (Last)" option you can select from the Allocation dropdown: If you do not see this option in your dropdown, then it sounds like there may be something buggy that you need to contact Client Care about. Adobe Analytics - Select. So I think I figured out how to get around the issue, but it's not intuitive. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Learn why and how to track the full user agent. So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following hit where the value persists. Also, for accuracy's sake should I use the page url prop or evar for traffic reporting as I was told that a evar can do anything a prop can do except pathing. A former product name for Adobe Analytics. Then, C will get credit for the purchase event. (ex. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. Basically, external system is injecting data into AA by using API 1. referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. tl() calls in. But in the evar report, for the keyword against visitors, then 99% are unspecified. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. I thought all the metrics are mapped over props. (they are sticky and you can control how you track them, duration or if they change state). By understanding the implications of data sampling, variable persistence and allocation, data manipulation and reporting, and data imports and exports, you can ensure a smooth and successful. I am still a little confused, I understand that the evar persists therefore will pass the data to the next page. Would my first allocation expire on Day 91 or on Day 93? Basically, does the expiry. Standard eVar allocation setting. - 314157. As said, Marketing Channels have their own expiry and allocation settings. Does the transaction need to happen during the same visit in order to attribute search term(s) to the specific product purchase ? Exa. Read real-world use cases of Experience Cloud products written by your peers The visits metric matches exactly with page url prop and evar but probably because I have the evar set as allocation most recent and expire after visit. Quick links. A former product name for Adobe Analytics. If we do, it poses concerns about the benefits of List Var and. . Here is what you woudl do: 1. However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. We have been using evar #5 to collect data from a page. Evars can follow users across pages basically. . Its primary purpose is to segment conversion success metrics in custom marketing reports. More details here: Conversion Variables (eVar) I'm seeing less and less the need to copy values to *both* an eVar and a prop. No, eVar allocation is set to Most Recent. A custom dimension that you can use in reporting. s. But, I want to know things if this is a first campaign for the customer or first order for the customer. 2. Values passed into eVar variables follow the user for a predetermined period of time. . Otherwise I have never seen it being used. . On those instances, we use a single eVar to capture multiple values with a delimiter and segregate them by classification. 01 last value in eVar) in reports. Pretty sweet!Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageCreated for: Beginner. In order to better understand the differences between these two attribution models, let’s take the following. Admin. Experience League. eVarX | Unique Visitors | VisitsSign In. Here is what you woudl do: 1. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Evar expiration allocation eVar value set/overwrite. tl()) calls, which has an impact on Page View and Page Event metrics. A custom dimension that you can use in reporting. You can set up marketing channel processing rules expiration by going to Click Analytics > Admin > Report Suites. Most familiar use is when used to track a tracking ID. This means that paths, participation and eVar allocation are all different between the main suite and the multi-suite tagged or Virtual Report Suite. 0 API that I can get a list of Evars, Props and Events for a given report suite. Hi , if you are using launch , you might be feeding the Var value from some data element. is there a way to pull a data warehouse report that provide me the latest value of the evar per experience cloud id. . . These reports allow you to see how many Success Events take place on your site for each type of Campaign you run (i. Most of us would agree that List Variable is one of the most powerful variable types in Adobe Analytics since they allow us to set an eVar to many values on the same hit. Under Actions, click an existing Adobe Analytics - Set Variables action. getEvents () endpoint and similar for Evars and Props. Learn how to navigate to eVar configurations in settings for Adobe Reports and Analytics. Thanks muc. there are some implications to consider with them only being able to be. Learn. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. As said, Marketing Channels have their own expiry and allocation settings. 2. By default, most Omniture SiteCatalyst clients are tracking their external Marketing Campaigns using Campaign Tracking. . What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. While the session-level custom dimension works for most scenarios, consider the hit-level custom dimension if you have a user-ID view enabled. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites &. If eVar1 is defined on a landing page and expiration is set to 'visit',. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Its primary purpose is to segment conversion success metrics in custom marketing reports. thanks for your response on this topic and the great example. No prop or eVar, neither eVar configurations. Hope this helps. The maximum length for this field is 100 bytes. Since. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. View solution in original post. Assume you have a requirement to extend the character limit for 4 evars more than 255 and you are trying to use listVar 1. Thanks for submitting this, Lee. 0 Likes. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. This makes numbers appear much lower, as they are spread out across all pages. Even if you navigate to URL Y, eVar may carry forward adding Occurences, Pageviews etc. So, in order to have the At. Learn. list1 or s. However, after test, in the scenario 10:02AM one, I find the document. . For example, let's say a visitor lands on the Homepage & you fire event1. Allocation Setting and Expiration Setting for Merchandizing Evars set to different values throughout the day. I would sa. Hi @ursboller, when we set up an eVar allocation as "Most Recent (Last)" and it expires on a visit, couldn't we meet criteria to - 330590Created for: Beginner. We would like to keep some of page attributes like Page Type , page vertical , Title for ‘on page’ click events . Read real-world use cases of Experience Cloud products written by your peersA custom dimension that you can use in reporting. Learn. Jennifer, another question I forgot to ask. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. 4 with the format below. Hi @peekchris83 , Don't you have an eVar setup for "Destination" which uses the last allocation and expire on a visit? You can set up multiple segment on visit-container and assign value for your every destination. If merchandising is enabled for the eVar in the previous example, the search term "goggles" is tied to the. Hi just curious how adobe processes this sort of report when using an evar capturing page name vs a prop capturing page name while using the visits metric. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. 4? Now I have these evars have been sent to the Datasource. Create a site name/property dimension in Adobe Analytics. Assume you have a requirement to extend the charac. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. g. success events) — for example, which campaigns drive. The eVar will expire only if the purchase event occurs. Also, with the Most Recent (Last) allocation, the last (new) evar value will get credit for the purchase event. Adobe Analytics and Google Analytics only surface a curated version of user agent to the analyst. . I thought I could make a recommendation to perhaps help you as in some cases some things are better of as props some as evars and some as events. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdobe Analytics. I am wondering that how to find the eVar names that are already implemented in the Adobe analytics. In terms of allocation, Adobe Analytics eVars can be allocated credit based on most recent, original value, or linear. Create a site name/property dimension in Adobe Analytics. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Instead, eVar values are. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. EventsHello, I created a list Variable. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingProps can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. I'll see if I can clear up the confusion, though: eVar. . Maybe gives an idea to a different solution. . Hi, any help with this is much appreciated. Hi There, Thanks for reaching out to Adobe Community. Also, I am curios why Adobe Consulting are recommending updates to the AppMeasurement Library custom code. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. – eVar max length is 255 bytes for the entire variable; values longer than 255 bytes are automatically truncated when sent to Adobe. A custom dimension that you can use in reporting. 2. . An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. asheeshp can you use the metric "exits" with an eVar within a segment? never tryed. The third element is Allocation, which often gets sidelined and confusing if you analyze it in workspace vs report and analytics. if you set the prop and evar at the exact same pages, the same numbers will appear in the table using the visits metric. Adobe Analytics 2. . The closest you can get to that is targeting past behavior based on the eVar allocation setting. An eVar can be visit-based and function similarly to cookies. The reason might be we are not sending this variable as s. Reporting window : Last 3 days. So, if evar1 captures the following in the order -> A -> B -> C -> purchase event. A custom dimension that you can use in reporting. In Analytics, go to Components >. total 1. I have multiple events on the product detail page. then adobe analytics server will set a timestamp at the time the server call was received by its server, then it will calculate the date based on the timezone settings of the report suite and the timestamp set at the time the server call. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. Expiration here is a Server Side Calculation. . My evar123 is directly populated with the query string parameters via Adobe Tags. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow. As the us. , only two duplicate endpoints of the original stream of data). Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. Over time, Adobe Analytics and now Customer Journey Analytics have improved their flexibility by allowing visit and person-level data logic to be performed at report runtime. So, in order to have the Attributi. For example, let's say a visitor lands on the Homepage & you fire event1. Sign In. Yes, we don't have any restrictions for the overall char bytes but not the delimiter values. Values passed into eVar variables follow the user for a predetermined period of time. Let’s start by looking at used today: Last Touch and First Touch. Its primary purpose is to segment conversion success metrics in custom marketing reports. Create a site name/property dimension in Adobe Analytics. You can set an eVar to a value or a data element. Allocation = Full . Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. e. eVar1 is set to expire after visit, allocation most. User. Deployment. Reports:(Problem statement) when pulling the reports for this dimension, we are are not getting the product values allocated separately when tying to key metrics. Yes, your understanding is correct. The number of custom dimensions that your company has access to is tied to your Adobe Analytics SKU, but most companies have close to 300 custom dimensions per report suite. A custom dimension that you can use in reporting. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. These metrics are the same metrics used in standard Analytics reporting. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. Hi your concern even confusion is totally justifiable. In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Cha. May I ask your help to confirm that, if in the OP sce. Thank you. . Like. Transcript. Conclusion. If you decide to do it w/ a list eVar instead of list prop, read up on how Omniture handles the allocation for them. 3. It would help if I attached the list evar admin config. Read real-world use cases of Experience Cloud products written by your peers eVar Allocation All eVar values sent to Adobe are stored, regardless of allocation. Expiration here is a Server Side Calculation. . referrer in console to check the referrer. Sign In. . An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. Quick question - if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. . I still have a very basic question. Learn. Documentation. Whether formally or informally, lean on your group of rock stars to test out changes to your onboarding program or be beta users of a new. Props can only report values with hits where the values were set. Read real-world use cases of Experience Cloud products written by your peersSign In. evarX. Evar think of it as a variable that can in essence follow the users across multiple pages in a given session. Experience League. Place the dynamic variable prefix in the text field. that means, if looking at the pages, each page (evar and prop) had a visit. So, given this flow: Page A: Page B:Let's assume same visitor visits site from sem channel on day 1, affiliate channel on day 2 and from email channel on day 3. Hi - this extract is taken from the online documentation: “Ad Hoc Analysis has the unique ability to report different allocations for conversion variables: the default allocation, last allocation, and linear allocation. Now, if the user navigate to the Product page in the reporting you will only see event1 instance against Hom. Community home Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageHi Andrew, Your issue can safely be 100% credited to differences in allocation. In that case, Crayon Violet is right, something like this is what you want: $ ("form"). Also, as a reminder, - 414761The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Set up an Analytics audience around the eVar in question. Merchandising eVar allocation. . peekchris83 if it does not work with the "exits" metric I can think of 2 solutions: 1) use a prop which has a "exit dimension" by default. Adobe Analytics - Foundation. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. eVars using the Adobe Analytics extension Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. 8. List variables do not have a character limit. In that case, eVar123 will never change once it has been set for a visitor. - 279753When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753Yes, I would suggest using Tracking Code instead of your eVar123. The attribution model (attribution IQ) overwrites the eVar configuration settings. Primary Server Call and Secondary Server Call. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print;. Here is more reference : List Variables There is also nice article on this by for your review with business case and exam. In the Marketing Processing Rules I use this evar123 to identify the channel as "SEA" (= Marketing Channel) to popu. Also, for accuracy's sake should I use the page url prop or evar for traffic reporting as I was told that a evar can do anything a prop can do except pathing. Thanks, . Visit, Allocation: Most recent. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Hi H_L, Yes, "" means no value in adobe and ignored in Adobe reports that means you will see default value as "none". CoursesThat's right, in Launch, you'll need to use the Custom Code piece of Set Variables in order to send data to listvars. . Any event is hit based, it does not persist after the hit. It is also possible to change the default expiration and allocation settings depending on the business requirements. The difference is that a list prop sends in values and each value is within a prop variable scope, vs. Courses Tutorials Certification Events Instructor-led training View all learning optionsThe Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. entry-->page x-->page y-->exit) Page Name (evar) Visits. for teaser tracking: e. Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. There is not a way to extend the limits of a given variable type, but since you are passing data into a custom traffic (prop) variable and hitting the 100 bytes limit; if you use a custom conversion (eVar) you have up to 255 bytes. In this video, learn how and where to add the code in Launch. Hi, The text "When the binding event selected during configuration occurs, the persisted value of the eVar is associated with the product" from the help microsite article is accurate. 0 API endpoint to get report suite events, props, and evars. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Solution design document: Also known as a solution design reference, or SDR. eVars have a "Most Recent (Last)" option you can select from the Allocation dropdown: If you do not see this option in your dropdown, then it sounds like there may be something buggy that you need to contact Client Care about. Learn More. Attribution models use report time processing, which is only available in Analysis Workspace. When measuring the. Shall I simple add the ListName as file column? For Instance evar 4, evar 5, evar 6,ListName ,event 1, event 3. Visit 1 – Organic Search Non Branded Visit 2 – Paid Search Branded – Direct – Email Visit 5 (conversion) – Affiliate. Values passed into eVar variables follow the user for a. But, you are going to land on the product page without an event click, I think If you go and see the reports either you will see the "unspecified" keyword or only see the homepage, because to track landing page you need to perform click. A prop which is. Sign In. In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be. It's true that they are not very useful, but there are still some cases where I - 272485Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. t()) and link tracking (s. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage Thanks for the reply! I can't think of a way to do this using code which is why I was hoping to do this using an eVar setting but it looks like it's not possible. License Metric. Lets say if allocation is last and expiration is day then when the server call is send with eVarN = value1, then the column eVarN will. It is correct SDK 4. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. g. It will associate the "Most Recent" to an event being set but I only want one value per visit. This happens because the very first value stored in the report suite was exactly with this capitalisation "Text1 Text2|Text3". SOLVED Event allocation using eVars. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. . Learn. Consider the following points: On the first hit, you populate both prop2 and eVar2 with "popName" AND you trigger the "openPopEv" event. Admin. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . Allocation: 'First'. Gib es keine einfache Antwort auf meine Frage? Ist die. yes, you would see each recorded page. I believe now that it has to do with some user browsers time settings which are incorrect. Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. on page1 there are teaser A,B,C viewed (event1) and on page2 only teaser C (click-through, event2) which leads to conversion (event3). Now in tag management/page source code, it is coded as evar1= "xyz" on Home page and that's it! (keeping it simple). Locate the eVars section. listX. . Even if you concatenate multiple eVars to capture in List Variable, the same will be truncated right? If you include a. Our setting of "Purchase" as - 229648. Think of it as only s. I noticed that when we setup a eVar in the report suite Manager, we have the option for allocation: (most recent, original value or linear ), this depend on how we want to give credit to this eVar. If you've already created a ticket with customer care, definitely mention this to them and give them exact steps to reproduce. Any event is hit based, it does not persist after the hit. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Documentation. One would expect the eVar to save with all selected d. Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. I'm having a hard time finding a way in the 2. Unless otherwise specified, the variables are. Expiration: 'Purchase'. Its primary purpose is to segment conversion success metrics in custom marketing reports. - 367690. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. anything above will be truncated. Level 2 15-10-2015 19:26 PDT. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Adobe's standard relies on a single campaign query parameter. Let's call this evar123, as in the example above. Lets say if allocation is last and expiration is day then when the server call is send with eVarN = value1, then the column eVarN will be set to value1 and post_eVarN will be set to value1. Thank you so much asheeshp!Dear H_L, Based on Adobe, referrer, referrer type, and referring domain are set on the first hit of the visit, or during a visit when the referrer is external(for example, if a visitor leaves your site, uses a search engine, then returns to your site before the first visit expires). Adobe recommends using eVars in most cases, supported through the following: On this page. Conversion Variables (eVar)Allocation refers to the circumstance when there's a persisted value and a new value is seen. Here we can see that we are manually assigning the product category of “Lighting” to the product “Fan-11980” at the time of Cart. Created for: Beginner. There is just a small percentage of these visits. It always happens after the first time you enable Merchandising on an eVar. Syntax: 'Conversion Variable Syntax'. Then, C will get credit for the purchase event. list3 variable depending on the List Variable used, and not s. Learn. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. It displays as I demonstrated above with Product Syntax and Most Recent allocation. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. Its primary purpose is to segment conversion success metrics in custom marketing reports. Changing the allocation of the evar to Hit would indeed give you the desired results. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. So if I want to use a variable instead of the query parameters directly in the processing rules: You would recommend me using Tracking Code / evar0 with its default setting for expiry and allocation? This solution wo. In short: You can neglect props, you only need them if you need a pathing report. But based on how Marketing Channels work, I'd recommend the Query String Parameter instead. Create and configure list variables for use in reporting.